Alex Lougheed
Frontend Software Engineer.
I’m a frontend engineer in London. I do my best work in a small product team. I partner closely with product and design, dig into the analytics, and ship interfaces that move the numbers.
Frontend Software Engineer · 2024 to now
HeliosX
I lead frontend for a key retention squad at a medical e-commerce company. I run data deep dives and complex A/B experiments to keep retention cohorts coming back.
- Moved pricing ahead of reorder: reorder clicks dipped ~2.5%, but consultation-to-checkout rose ~3–4%
- An A/B test raised add-on revenue by 7%
- Regular experimentation on the retention funnel to optimise existing user CVR
Software Engineer · 2022 to 2024
Qodea
In 2024 I built features for PUMA’s React Native shopping app.
- Apple Pay and 20+ payment methods across countries
- Led cross-team meetings with stakeholders, vendors and senior developers on coding standards and security risks
- Shared release management for production releases
Side project · web · in development
readnxt
Book recommendations from your reading export, ranked in your browser.
- Your file never leaves the device
- Home page cut from 5.2 MB to 330 KB
- Static index served from Cloudflare Pages
Side project · iOS, Android and web · closed beta
Keeping Up
Friend groups take on recurring challenges and see who is keeping it up.
- Plan limits, subscriptions and a paywall
- Crash reporting and analytics
- Installable web beta alongside iOS
Side project · web · in development
WriteTheRest
Write someone else’s story, or let someone else write yours.
- Pen names stay anonymous in public
- Reporting, moderation and suspension
- GDPR self-service and legal pages
Side project · web · early
SlowInk
Record a writing session, then share a link where people watch the text being written.
- Every edit is stored as a timed operation
- Snapshots every 100 operations make seeking instant
- Storage switches between local files and Postgres